TERRABITES CAFE:
TRANSFORMING SCHOOL NUTRITION
In an era where educational environments increasingly integrate technology and innovation, the Perris Union High School District sought to revolutionize its approach to nutrition services. Partnering with Inspire Social, the district embarked on a transformative journey to brand its cafeteria experience into TerraBites Cafe—a concept blending fast-casual dining with vibrant aesthetics inspired by the district's 1:1 technology initiative. This initiative revitalized perceptions of school meals and significantly enhanced student engagement and participation in national nutrition programs.
BRANDING
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MENU DESIGN
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APPAREL
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SIGNAGE
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PACKAGING
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SOCIAL MEDIA
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MURALS
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BRANDING 〰️ MENU DESIGN 〰️ APPAREL 〰️ SIGNAGE 〰️ PACKAGING 〰️ SOCIAL MEDIA 〰️ MURALS 〰️
START WITH A NAME CHANGE
Inspired by the district’s tech-savvy culture and commitment to innovation, Inspire Social conceptualized TerraBites Cafe—a vibrant, fast-casual dining concept that bridges the gap between the school cafeteria and the trendy eatery. The name itself, TerraBites, cleverly merges "terra" (Latin for earth) with "bites," encapsulating our vision of wholesome, earthy flavors served in a modern setting.
TERRABITES CAFE:
A COMPLETE TRANSFORMATION
Bright colors, inviting graphics, and a layout reminiscent of popular fast-casual chains were meticulously integrated to create a welcoming atmosphere that resonates with today’s students. Inspire Social’s holistic approach to branding nutrition services aimed to elevate the dining experience and transform perceptions, making TerraBites Cafe the new hub of culinary excitement and engagement within the district.
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Inspire Social completely transformed our Nutrition Services department. The cafe-style branding with bright colors and fresh graphics created a new, exciting vibe with the students. Participation rates in national school breakfast and lunch programs saw a rise that can be greatly attributed to Inspire Social's work. Our staff felt proud and welcomed the change. We are no longer the stigmatized ‘school cafeteria.’ Now we are a fast-casual dining experience for our #1 client: Our students!
AUDREY MITCHELL
Director of Nutrition Services, PUHSD
TerraBites Cafe
REAL RESULTS
The launch of TerraBites Cafe at Perris Union High School District led to a significant increase in participation rates for national school breakfast and lunch programs. Students enthusiastically embraced the new menu options developed through collaborative taste tests, resulting in heightened satisfaction and a healthier dining experience overall.
Moreover, the rebranding initiative sparked a cultural transformation within the school community, fostering a vibrant and inclusive atmosphere that resonated with both students and staff. Equipped with new uniforms and customer service training, staff members played a pivotal role in enhancing the overall dining experience, boosting morale, and creating a more supportive environment.
By prioritizing student preferences and fostering a welcoming environment, Inspire Social has set a new standard for nutrition services, paving the way for future advancements in school dining nationwide.
LET’s CHAT
Ready to embark on a branding journey? Not ready, but have some questions?
Contact Inspire Social to bring your vision to life!
Photo Disclaimer: Some pictures are provided by Webb Kitchen Services, to be used with permission. See their project link HERE.